Abete, who works for the show's producer Filmmaster Events, told BBC News that the costs will be less than London's opening ceremony in Abete said that he's confident they'll put on a good show, but there are reasons why it will cost less:. The budget is completely different. We cannot say the real numbers, firstly because we are not allowed, but secondly because it's really difficult to know what the real number is.
It's much less than London. It's because in Brazil everyone knows what the situation is, economically and politically. In marketing terms, it always looked a good deal.
Three hours of prime television real estate reaching a global audience of up to a billion people, with guaranteed international press coverage and an Oscar-wining director in charge to boot is worth a lot. That's the price in TV ad spend terms. As to its PR value, well that's anybody's guess.
By Reuters Staff. A Facebook post falsely claims that the opening ceremony of the London Olympic Games contained a symbolic ritual predicting the coronavirus pandemic. Photos of the ceremony, showing nurses dancing around hospital beds and a death-like figure looming above, have been shared with the suggestion they foreshadow the COVID crisis here. Live streaming is available via nbcolympics. Note to readers: if you purchase something through one of our affiliate links we may earn a commission.
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