To make understanding easier, we have divided communications-use cases into structured, interactive and on-demand processes to help business-process pros get a better handle on application needs.
Your business faces multiple issues every day, ranging from simple replacement of copy paper to retaining valuable customers.
While some issues are trivial, others are highly significant—they determine whether your business succeeds or fails. Most companies determine that they need a CCM solution after they have identified an overarching critical business issue: poor communications are impacting customer satisfaction ratings. A simple example might be claims correspondence.
This information is probably stored in multiple locations, which prevents businesses from crafting individual content based on information gathered from each customer. By using a CCM system capable of retrieving and correlating data from multiple sources, this process of data integration is usually the first step in producing personalized communications.
Times have changed, but has your company? Customers are no longer content with receiving correspondences from you such as invoices, statements, letters, notifications, brochures, etc. Some documents are undeliverable on a cellphone, tablet, or computer, which prevents organizations from effectively reaching most of their customer bases. Communications must be tailored to meet the wants and needs of your customers.
While some might prefer to continue receiving a bill from you in the mail, others might want to see their bill as a PDF in their email. Simply put, companies using communications management systems to implement omnichannel delivery want to engage with their customers.
As we know, engaged customers not only become great brand ambassadors, they spend more with your company. A communications management system that meets small to high volume document production demands enables you to create up to million pages a day.
You can create one-off documents through a document composition mode, but you can also create documents in batch, on-demand, or interactively, which helps your company save time, energy, and money. Customer interactions need to be documented over time to avoid a misguided perception of customer needs. Why not make it easier for your customers to provide you with the information you need while giving them the satisfaction of knowing you actually care about their needs.
Interactive bills and statements take your communications to the next level: more informative, versatile, and easier to navigate than any ordinary PDF or Word document. Clickable documents record customer interactions and send them back to your CCM system, which analyzes the data and tailors marketing efforts based on predicted future behavior.
Interactive documents are channel-neutral, so you can start viewing a digital document on one device, then view on another wherever you left off. This is an invaluable tool for any business wanting to transcend boundaries. We offer a comprehensive customer communication management system that excels in terms of personalization, delivery, automation, and engagement. Request a demo today and improve your corporate communications from the inside out. Your email address will not be published.
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