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Create an Ad. Grow your business from anywhere with Facebook. We know that learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features.
To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses can use to make the most of Facebook marketing. The list is divided into three main categories depending on your goals for using Facebook:.
Even with new social media platforms popping on the scene, Facebook is still the most popular social network. That's why it's important for your business to be on Facebook and use it to connect with your audience. With over a billion people on Facebook every day, your audience is probably on the site daily. Social media is best known for its ability to help you connect with your audience.
On Facebook, you can enter direct conversations with your target audience through comments, reactions, and even messages. By engaging with your audience, you'll increase brand awareness and help tell your brand story. You can learn more about engaging your Facebook audience with this free guide.
Download the Guide. Now, when you're on social media, it's important that you don't just use the tool to talk at your audience without listening when they respond.
To really leverage Facebook for marketing, you should use social media listening tools and track what people are saying. You can track mentions of your company and follow hashtags so you always know what's trending and going on with your customers. A great way to use Facebook for your marketing purposes is to run contests and giveaways. Now before you dive in, make sure you develop a strategy. What kinds of things will you giveaway? How will your audience participate?
It's important to think this through and make sure your decision aligns with what your audience wants from you. Of course if you're running any online events, it's important to market that. Facebook is a great place to do that because you can create an event and invite your followers. This is a great way to get the word out about your events. Facebook actually might be most popular among businesses for its advanced ads tool. If you're running online ads, Facebook is one of the best places to do it.
Now that you know how to use Facebook for business, let's dive into some tips and tricks to help you succeed. First thing's first: You need to create a business Page -- not a personal profile -- to represent your brand. Pages look similar to personal profiles, but they include unique tools for businesses, brands, and organizations. Your fans can Like your Page to see updates from you in their News Feeds, which is something they can't do for personal profiles.
Not only will this maximize Facebook's business potential for you, but it's actually against Facebook's Terms of Service to use a personal account to represent something other than that person, like a business. If you've already created a profile for your business, you'll want to convert it into a business Page, which you can learn how to do easily here. Setting up a page is simple. Just visit this page and follow the step-by-step setup instructions.
Once you've created your business Page, it'll get a randomly assigned number and URL, like facebook. To make your Page more shareable and easier to find, you'll want to create a recognizable vanity URL e. To create a vanity URL, visit this page , then follow the instructions. Facebook's page design lets you feature a x pixel cover photo at the top of your business Page. You'll want to optimize that cover photo to capture the attention of new visitors, encourage them to explore and learn more, and provide an effective mobile experience -- all the while ensuring you're following Facebook's Page Guidelines.
Learn all about do's and don'ts for your Facebook cover photo in this blog post. Here are some more awesome examples of business Page cover photos to get your creative juices flowing.
You can also use these free Facebook cover photo templates to create your own. Pick a profile picture that will be easy for visitors to recognize -- like your company logo, or a headshot of yourself if you're a solopreneur or consultant. Being recognizable is important for getting found and Liked, especially in Facebook Search.
Your profile image is pictured at the top of your Facebook Page and is also the thumbnail image that gets displayed next to all your Facebook Page updates, so choose wisely. When choosing a photo, keep in mind that Facebook requires your profile picture dimensions to be pixels by pixels.
Your "About" section is one of the first places people will look when they arrive on your Page. A preview of it is located on the left-hand side of your page beneath your profile picture, and people can also navigate to the full section by clicking on the "About" tab at the top of your page.
Be sure to optimize the preview section on the left side of your page with brief yet descriptive copy to give visitors a sense of what your Page and your business is about before they decide to Like you.
This copy will get pulled from the "Short Description" you provide within your full "About" tab. Here's an example video marketing software company Wistia :. And another from a restaurant called Tahaza Hummus Kitchen :. To edit your own "About" tab, click on it, hover over the section you'd like to edit, and click the pencil icon.
If you respond quickly to most users who send you messages on Facebook, then you can earn what Facebook calls a "Very responsive to messages" badge. If you're responsive to messages but haven't quite earned the badge, Facebook will still show off how responsive you are to visitors.
Here's an example from Zappos' Page :. If you're not very responsive to messages, nothing will appear. So, while it's not the end of the world if you don't respond, having that badge lets users know your business is listening and cares about their needs.
By the way, there's a lot you can do with Facebook's "Messenger" tool for businesses. We recommend you explore and make the most out of Facebook as a communication and support tool. The "Milestones" feature lets you highlight some of your business' biggest accomplishments, like award wins, product releases, major events, or other accolades. Recent milestones will be posted to your Timeline, and users will be able to find them later under your "About" tab. Facebook's option to place a simple call-to-action button at the top of your Facebook Page is another handy feature.
It could link to your homepage, a landing page, a contact sheet, a video, or somewhere else. But Facebook lets you create and leverage custom tabs -- which are basically like landing pages within your Facebook Page, or calls-to-action where you can feature anything from case studies to marketing offers to other promotions you're running.
They're right at the top of your page and let you give visitors specific path to do what you want them to do on your Page. For example, if you're hiring a lot of people, you might create a custom tab for "Jobs" that links to your jobs site, like Zendesk does on their Page :.
You can create custom tabs by signing in, visiting your Page, clicking the "More" tab and choosing "Manage Tabs" from the dropdown menu. Here are two questions we hear a lot: How often should I post to Facebook? Will posting more frequently will help me reach more people?
This will require its own budget. Negative feedback: The two-way communication nature of Facebook means that unhappy customers can voice their complaints publicly. It is important to handle these complaints well as your response will be under scrutiny from your audience. It is not advised to delete genuine negative comments. Printer-friendly version. Facebook for business. Also on this site. Measure your online marketing.
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